Mailchimp On Crypto Newsletter Crackdown Again

Image credit: Coin Trading Club
| Twitter: @CoinTradingClub

This week, the media outlets and content producers involved in the cryptocurrency industry have had their accounts suspended by the email marketing service Mailchimp.

Edge, a self-custodial cryptocurrency wallet, Messari, a company that provides crypto intelligence, is one of the affected clients.

Thank you for deplatforming some of crypto’s most reputable brands in the past 48 hours. You’re proving our point. Mailchimp—and all speech censors—must be destroyed.

— Ryan Selkis, Messari founder

Not only was there zero warning, we can’t even access our subscriber lists. If @Mailchimp’s management of crypto clients is this haphazard, I shiver to think of what enforcement looks like for actual nefarious actors.

— Jared Ronis, Messari’s marketing lead

Several recent bans

Image credit: CryptocoinSpy.com
| Twitter: @CryptoCoin_Spy

In the last two weeks, there have been numerous instances of suspended Mailchimp accounts on Crypto Twitter.

Edge’s issues started on Monday as the firm was getting ready to send out its biweekly newsletter. Joelly Gloria, a marketing lead, attempted to enter into the account, but it came back as “deactivated.”

Paul Puey, CEO of Edge Wallet, thinks that “good old-fashioned email” is the issue because it hasn’t yet been integrated into Web 3.

While Web3 is making a lot of attempts at finding other ways of communicating with people, if you’re trying to hit email, you’re kind of stuck with platforms like Mailchimp.

— Paul Puey, Edge Wallet CEO

Ocarina, an NFT artist, tweeted on August 1 that their Mailchimp account had been suspended as they were attempting to spread the word about an imminent NFT drop. More so than some other users, Ocarina received an explanation from Mailchimp: “Because the content associated with your industry conflicts with our Acceptable Use Policy.”

Greg Osuri, the creator of the peer-to-peer Akash Network, and Jesse Friedland, the creator of the NFT collection Cryptoon Goonz, were both banned.

Edge Wallet CEO Puey responded that the timing made him wonder whether Mailchimp’s move to ban the accounts during the previous week was connected to the sanctions against Tornado Cash. However, he doesn’t think there is a connection.

An overview of anti-crypto policies

Cryptocurrencies, virtual currencies, and any digital assets associated with an Initial Coin Offering are included under “Prohibited Content” in the company’s Acceptable Use Policy, which further states that “we do not accept enterprises that offer these types of services, products, or content.”

Intuit, a major provider of financial services, purchased Mailchimp last year. In April, a “insider” broke into the service, and users of Trezor hardware wallets were singled out for phishing attacks. Users who were harmed subsequently sued Intuit as a group.

Mailchimp is not the only company that is wary about cryptocurrency. One of the biggest email marketing systems, Constant Contact, includes cryptocurrencies in its list of prohibited content.

Users of Mailchimp who are fed up with the service are actively exploring for alternatives that would host content about cryptocurrencies.


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